Advocates come together at the Communications Planning and Spokespersons' Training on Strengthening the Juvenile Justice and Welfare Act

Written by Ma. Luisa Bautista
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The NGO coalition behind the #ChildrenNotCriminals invited advocates from different organizations to conduct the MACR Communications Planning and Spokespersons' Training on Strengthening the Juvenile Justice and Welfare Act last June 24 to June 25 at Sulo Riviera Hotel.

The Communications Planning aimed to create a strategic communication plan as lawmakers scrapped lowering the minimum age of criminal responsibility and eyed to strengthen the Juvenile Justice and Welfare Act. The advocates formulated new key messages, target audience, activities and mediums that will be suitable in raising awareness and at the same time, responsiveness from the target audience. 

In line with this, the team discussed the broad goal, objectives and decision makers during the advocacy campaign; the strategic choices: audience, message, messenger; the possible communication activities: tactics, timeline, assignments and budget and monitoring progress for the measurement of success of the advocacy campaign.

The result of the communications planning between legislative and public advocacy will be consolidated and will be flow of the advocacy campaign to strengthen the Juvenile Justice and Welfare Act.

On the Spokesperson Training on Strengthening the Juvenile Justice and Welfare Act, the training aimed for the participants to be familiar with branding and ways to build credibility; understand news making and storytelling from the media's perspective and use this to position the advocacy and gain more exposure; be familiar with verbal and non-verbal techniques in order to capture and maintain attention, and build rapport with the audience and be able to answer difficult questions and persuade the audience to support the advocacy while remaining composed and confident.

During the first activity, Atty. Mary Catherine Alvarez seated for an interview and engaged with the spokesperson training speaker. After, the speaker pointed some key points to be noted while being interviewed in a live broadcast. The speaker also commended Atty. Alvarez for her composed and confident way of engaging with the interviewer.

Also, the training conducted a simulation of a press conference between advocates and reporters. The panel consisted of Ms. Paulene Santos from PLAN International, Ms. Melanie Ramos-Llana from JJCICSI, Atty. Noemi Abarientos from Children's Legal Bureau, Paul Vincent Rodriguez (child advocate), Ms. Cristina V. Bernardino from BCPC of Barangay Culiat, and Melbrian L. Anoza from TFYD of Barangay Culiat.

After the simulation, the speakers gave inputs to the flow of the press conference and gave tips and recommendations for a better delivery of key messages that the advocates want the media to gather.

The Communications Planning and Spokesperson Training on Strengthening the Juvenile Justice and Welfare Act was conducted through the partnership of Child Rights Network, Philippine Action for Youth Offenders, the team behind the #ChildrenNotCriminals campaign, Philippine Legislators' Committee on Population and Development Foundation, PLAN International Ph, UNICEF and the Humanitarian Legal Assistance Foundation, Inc.

The activity was attended by Children's Legal Bureau, CSC-CRC, Children World Aid Program, Inc., CPTCSA, JJCICSI, Commission on Human Rights CRC, HLAF, PLCPD, Plan International Ph, CRC Asia, Dakila, Bidlisiw Foundation, EDUCO Ph, Iloilo Children Welfare Foundation, Save the Children, Good Neighbors International Ph, Unang Hakbang, Barangay Council for the Protection of Children and Task Force on Youth Development of Brgy. Culiat, Quezon City and Brgy. San Roque, Navotas City.

 

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